AIP Books

Steve Hoffacker, CAPS, offers several original content books on a variety of sales and design topics for aging in place/universal design professionals, including remodelers, renovators, general contractors, trade contractors, occupational therapists, physical therapists, case managers, social workers, architects and structural engineers, durable medical equipment (DME) providers, kitchen and bath designers, interior designers, other health care professionals, home builders, real estate sales professionals,  elder-law attorneys, insurance agents, and other specialists. Learn how to sell your services, how to find and engage new clients, and best practices and considerations for solutions to recommend.

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  “Business Planning Made Simple: Creating A Strategic Guide For Your Success Journey” – Formulating a business plan (even if you don’t actually write it down) is very simple if you follow the steps in this book. This is not for investors – just a fluid plan for you and by you – that keeps you moving in the direction you desire, doing what you have identified as important to you and your business. You can make your plan as formal or informal as you like. (Kindle edition also available)

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  “Universal Design For Builders: Building & Selling Accessible, Safe & Comfortable New Homes” – Home builders can incorporate accessible, universal design elements into their new home floor plans. This will allow them to create memory points, differentiate themselves from the competition, and appeal to all ages and abilities with solutions that do not call attention to the design but fit right in as unobtrusive functional elements. (Kindle edition also available)

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  “Universal Design And Aging: Keeping Our Homes Safe, Accessible & Comfortable As We Age In Place” – While universal design is meant to appeal to all ages and abilities, it forms the underlying framework for addressing the specific needs of older individuals who want to remain in their present homes successfully. Rather than being two distinct strategies that are mutually exclusive, universal design accomplishes the aims of aging-in-place quite well. (Kindle edition also available)

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  “Power Of Discovery For Aging-In-Place Contractors & Providers: Who, What, When, Where, & More In Creating A Solution” – When people visit, call you on the phone, contact you by email, or has a surrogate contact you for them initially, you want to know what they are looking for, how much interest they have in making modifications to their home or business, how soon they can make a decision, and how you can get a “yes” decision from them. (Kindle edition also available)

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  “Mining Your Database: Making More Sales Through People You Already Know” – Enlist the help of people you already know who may be looking to make modifications themselves or know of someone who is considering such work. Make sure they are aware of what you offer and that you need and want their help. This book helps you contact or re-engage people you already know. (Kindle edition also available

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  Hitting The Mark: The A-B-C’s Of Rating Your Customers & Sales Leads” – For the first time, the three main criteria in evaluating someone’s level of interest and capacity to make a decision – “ready,” “willing,” and “able” – have been quantified so they will mean the same regardless of who uses them. Then the missing ingredient of how well someone likes you and wants to do business with you is added – making this the perfect rating system for you. (Kindle edition also available)

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  “Filling Your Funnel: Building Your Business By Reaching Out To Strangers” – There are so many people that you can meet in addition to ones you already know. After the initial introduction, you can cultivate the relationship to learn how you can help some of the people you have met. This book provides hundreds of ideas on where and how you can meet people. (Kindle edition also available)

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  “Common Sense Universal Design: Creating Accessible, Safe, Comfortable & Desirable Homes” – The concepts in this book appeal to both consumers who want to do their own improvements and professionals who will help them create solutions. Important to consider (regardless of anyone’s age or ability) are lighting controls, faucets, sinks, countertops, cabinets, handles, doorways, bathrooms, and other aspects of accessibility, safety, and comfort. (Kindle edition also available

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  Universal Design For Safety: Creating Safe & Accessible Living Spaces For All Ages” – One of the core concepts of universal design is safety. While older individuals may benefit the most from a safe home, safety really is not age oriented or specific. The objective is to offer safe solutions that afford peace-of-mind and appeal to all ages and abilities with comfortable elements that are quite functional but don’t appear to be specially created. (Kindle edition also available)